Friday 20 January 2012

i.Concept by BH Fitness...Coming 2012

BH FITNESS will be attending ISPO 2012 with the ambitious goal of being the first fitness company worldwide to present the latest innovation that will mark a before and after in the world of fitness. It will be welcoming 100% motivational fitness.

There are many companies competing in this race, but if everything goes to plan with the launch of i.Concept technology, BH FITNESS will be the first company to integrate the iPad and iPhone devices into their equipment.


Fitness machines with i.Concept technology will allow users to use their iPhone and/or iPad as a monitor. The Apple device will have a dual function. On the one hand, it will be the console onto which the exercise programs will be installed and which can be frequently updated with new versions. There will be multiple possibilities: training with "classic" programs (valleys, resistance, etc), recreating legendary events (ascending l'Alpe d'Huez, New York City marathon, etc) or, for example, enjoying games developed ad-hoc, so that the speed, pedalling rate, etc. produced on the machine are used to control the on-screen character/vehicle.

Secondly, while the program runs in "background" mode, the user can enjoy all the applications on their iPhone and/or iPad while training: chat, surf the web, check and/or update their status on social networks, check their email, read e-books, shop online, download new apps, watch videos, television or movies, etc.

Welcome you to the world of i.Concept by BH FITNESS, where health and entertainment come together

In addition to this, those who visit the stand will get a first hand look at the BH TRIATHLON project, for which the first fitness machines specifically designed for training in this sport have been developed .

BH TRIATHLON PRODUCTS, the indoor technology chosen by champions.

Visit us in Hall C1, Stand 325

For more information contact us via our website - www.bh-uk.co.uk